The Shipping Academy

Credibility Built Over 30+ Years

Our twin goals, Kenneth's credentials, a commendation from industry, and what real participants say — in their own words.

30+

Years of hands-on industry experience

2,000+

Professionals & students trained

50+

Organisations served

20+

Years teaching at NTU, SUSS, SP & more

Our Twin Goals

Helping Companies Profit. Mentoring the Next Generation.

TSA Twin Goals — What We Do infographic showing Kenneth Tan's approach to helping companies profit from shipping and mentoring the next generation of logistics leaders
01

Drive Profitable Growth

Practical strategies to improve margins and operational efficiency — helping companies profit from shipping and logistics.

02

Develop Future Leaders

Mentoring and training that empowers teams and successors — building the next generation of logistics leaders.

03

Solve Real-World Challenges

Actionable solutions for complex shipping and logistics issues, grounded in 30+ years of live commercial experience.

04

Build Lasting Partnerships

A collaborative approach focused on long-term value and success — because knowledge changes destinies.

Qualifications & Awards

Kenneth Tan — Credentials You Can Trust

Academic Qualifications

  • M.Sc (Maritime Studies), NTU
  • B.Sc (Economics), NUS
  • Chartered Member, CILT
  • ACTA Certified

Past Appointments

  • Member, MINDEF RORCB — appointed by Dr Ng Eng Hen, Minister of Defence
  • Board Member, CILT Singapore
  • Advisory Member, SLA Singapore

Adjunct Teaching

  • Adjunct Lecturer — NTU, SMU, SUSS, Curtin, RMIT, SP, NP, NYP

Awards

  • NOL Excellence in Customer Service Award
  • SUSS 10 Years Long Service Teaching Award
Kenneth Tan's qualifications, awards and certificates — NUS B.Sc, NTU M.Sc, MINDEF appointment by Minister of Defence, NOL commendation, SUSS Long Service Award

Commendation Letter

Endorsed by Goh Hup Jin, Chairman — Nippon Paint Holdings

Addressed to: Capt Tan Hup Cheng, NOL

June 16, 1996

"I'd like to inform you of the excellent service Mr Kenneth Tan has rendered over the entire process of shipping my yacht from Hong Kong. First I was impressed that he got wind of the impending shipment at a very early date and called me to persuade me to use NOL's service. Although the decision lies entirely with Cheelyee, he painstakingly tried to convince me of the superiority of your service over others, hoping I would 'put in a few good words' to Cheelyee. His salesmanship was persistent but not bothersome. Then he kept me informed of all details almost every step of the way even when he was away in Taiwan. He attended the unloading personally making sure everything was OK. He probably also succeeded in making extra money for NOL by persuading me to use the towing service. If you are not careful, people like me may poach him for my team."

Goh Hup Jin

Chairman, Nippon Paint Holdings

Endorsements from industry leaders and learners including Goh Hup Jin (Nippon Paint), LinkedIn recommendations from NTU, P&G, Dell Technologies and APL

LinkedIn Recommendations

What Colleagues & Students Say

View on LinkedIn
S

Su Weixiang

Thoresen Shipping

"Enjoyed his lessons with real life case studies that triggered interests amongst the students. His energy also doesn't seem to die down and that is not easy!"

General Manager, Thoresen Shipping Singapore

March 1, 2024

W

Wei Hu

NTU Singapore

"I had the privilege of enrolling in Mr. Tan's supply chain course during my master's studies which impressed me a lot. His lecture was the first I attended after arriving in Singapore and beginning my study, and it set an incredibly positive tone for my academic journey. Mr. Tan's teaching style is not only humorous but also meticulously prepared, which made every class engaging and informative. Beyond delving into logistic theories, he enriched our learning with a multitude of practical business cases. Mr. Tan is undoubtedly an enthusiastic and motivated educator who genuinely cares about his students' growth. His passion for the subject matter is infectious, and his willingness to go the extra mile to support his students is truly commendable. Through his course, I not only gained a strong understanding of supply chain principles but also developed a knack for applying these concepts in real-world scenarios. I wholeheartedly recommend Mr. Tan's courses to anyone seeking a comprehensive and enjoyable learning experience. His dedication to teaching and his ability to bridge theory with practicality make him an exceptional educator and mentor."

Ph.D. in Engineering, Nanyang Technological University

August 14, 2023

D

Dwiastuti Cahyaningrum

P&G

"Mr. Tan adalah satu pengajar saya mata kuliah Manajemen Fungsi Logistik. Dia sangat berpengalaman di industri logistik. Dia tidak hanya mengajarkan teori dari buku, tapi juga selalu ada diskusi interaktif tentang industri logistik saat ini, seperti efek kapal Evergreen di Suez Canal, harga container shipping yang semakin tinggi, efek pandemi, politik Cina-USA, inovasi di industri logistik, dan sebagainya."

Supply Chain Professional, Friesland Campina | BCG, P&G & NTU Alumni

January 30, 2022

C

Cheong Sook Mei

Dell Technologies

"Kenneth continues to impress at each class with his wide (and most importantly, updated!) industry know-how. That demonstration itself is priceless, as that is the epitome of a successful supply chain professional and for learners, seeing is believing, knowing what good looks like is a great start to a white canvas especially for younger learners. Well done, Kenneth, and please continue engaging your learners. Thanks to you, I look forward to every class!"

People Leader, Dell Technologies

December 13, 2021

T

Teik Poh Goh

APL

"I have known Kenneth for more than 20 years and I've always considered him as an energetic and highly committed individual in logistics and liner shipping and demonstrates a passion for sharing his hands-on knowledge and experience with others. A highly enthusiastic and motivated individual with a penchant for helping others!"

Managing Director, Global Maritime Talent Pte Ltd

August 9, 2015

Not Just Theory

Real-Life Experiential, Hands-On Training & Immersion

TSA training and immersion — group photos with participants at port visits, classroom sessions and graduation ceremonies
TSA happy customers — corporate training sessions with MINDEF, POSH, SMF, SUSS and ST Logistics

Success Stories

Real, Practical, Customised Courses & Speaking Engagements — In Commercial & Academic Arenas

TSA success stories — course engagements with NTU, Pan Nation Chimbusco, ST Logistics, POSH, SMF and SUSS across commercial and academic sectors

Organisations We Have Trained

MINDEFJurong PortBPUnileverNTUSMUSUSSSingapore PolytechnicNanyang PolytechnicRMIT UniversityCurtin SingaporeAalto UniversitySMFSingapore Logistics AssociationPan Nation ChimbuscoPOSHST LogisticsAPL

Join Them

Ready to Experience TSA?

Join the 2,000+ professionals and students who have trained with Kenneth Tan. Enquire about our next public course or discuss a bespoke corporate programme.